While Ukrainians are facing significant challenges due to the war and banking issues, "Oschadbank" continues to spend millions on advertising campaigns.

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The bank plans to allocate 9 million hryvnias for advertising in 2025, which will be broadcast on major Ukrainian TV channels and social media. This information was revealed through a tender on Prozorro.

In total, the bank intends to launch 15- and 30-second commercials on channels such as "Novy", ICTV, STB, M1, 1+1, and many others. Advertising will also appear on Facebook, Instagram, Google Ads, various websites, mobile games, and even on children's YouTube channels.

The commercials will look something like this:

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But that's not all. The bank will also invest an additional 5 million hryvnias in digital advertising targeted exclusively at adult Ukrainians. The "Oschadbank" ads will promote barrier-free services, business loans, and energy efficiency programs.

To make everything look "cooler," the bank will spend 2 million hryvnias on producing video clips. The company "Idea Media Group", founded by Tatyana Chernienko, will handle the filming of 10 videos, each lasting up to 1 minute.

Tender Winners

  • Television Advertising Placement – company "Star Up Plus". The enterprise was founded in 2020 in Kyiv, and its director is Anatoliy Pokrovskiy.

  • Internet Advertising Placement (on web portals) – company "Webpromo", established in 2010 in Kyiv. The owner and director of the company is Alexander Polishchuk, along with owners Dmitry Lysenko, Anton Voronyuk, and Yuri Kopyshynskyi.

  • Video Production – "Idea Media Group", a Kyiv-based company led by Tatyana Chernienko, wife of former MP Alexander Chernienko.